Why potential?

The title of my book is Transformation: From Potential to Practice. To give credit where it’s due, my esteemed partner, Kriz Bell, came up with this title, and when she suggested it, I knew instinctively that it fit, though I never stopped to consider why. While both aspects of the title are covered in the book, I’m going to use this post to deconstruct the title and say more succinctly what it means.